Asia It has aroused the interest of the West for centuries. It may be the formula of his longevity, their customs and foods that seem exotic to us, or even more recent fashions such as kpop or anime, but there is something that draws attention. Japan, China or ThailandFor example, they tend to occupy the annual rankings of countries most visited by travelers.
And not only is the secret of eastern longevity a source of wonder and envy (Japan is the country with the longest life expectancy in the world), but also the ability they have to show off young skin for a long time. Korean cosmetics, for example, has become fashionable in recent years, as have the ten steps that Korean women take to always maintain a perfect face.
An ancient secret
Although today there is no a fountain of eternal youth to immerse ourselves in, like Obelix In their kettle, in order to keep us always fresh, it is true that the Orientals seem to be lucky to wear a childish aspect longer. Many point to various factors, such as the obsession with the sun (hence, do not tan and strive to don't expose yourself to protect your skin, because aesthetically they want to stay pale), diet or even a purely genetic matter, because they supposedly have more collagen, but the fact is undeniable.
According to legend 2,000 years ago, a doctor visited a village where all were centenarians: they drank from a well surrounded by goji berries
If we focus on food, it may be good to talk about a specific food: goji berry, which is cultivated throughout China. It has the status of 'superfood' and even Asians know it as 'red diamond', since it has been used medicinally since the 3rd century. Farmers the Nigxia region It has been cultivated for centuries, and its supposed medicinal powers have been recognized by practitioners of Traditional Chinese Medicine. In addition to that, they consider that it slows aging, since it contains vitamin C, antioxidants, amino acids and trace elements, and it is also prescribed to improve liver and kidney function.
Whether it's chicken, dates, ginger, or even tea, the Chinese often sprinkle the berry over a multitude of foods. "If you have a sore throat or fever we also recommend taking it"; the doctor says Zhang Ruifen on 'BBC'. According to legend, more than 2,000 years ago a doctor visited a village in China where everyone was over 100 years old, and found that they drank water from a well surrounded by goji berries.
Exotic products seem to increasingly populate the shelves. In the United States a bag of berries can sell for $ 10
The interesting thing is that currently the berry is being exported to the rest of the world and the youngest they are also starting to consume it. Young Asians of generation Z acquire it continuously, and in U.S some people even pay $ 10 (triple the price in Asia) for a package. Some chefs have even started using it to spice up your dishes.
It is not the only superfood that seems to have emerged today. Quinoa, chia seeds, spelled, coconut oil… exotic products seem to increasingly populate the shelves of herbalists and supermarkets. On many occasions they are attributed hundreds of healthy benefits and properties, which, together with its exotic character, is undoubtedly an incentive for many people to decide to buy it. One more example of globalization, in a hyperconnected world where absolutely everything is potentially worthy to be consumable, to eternal youth.